When there are 31.7 million small businesses in the nation, you need to do everything you can to attract business. Otherwise, it can be challenging to stay afloat, and you might even have to close up shop.
You might already know about traditional marketing techniques, such as printing out ads and taking out TV commercial spots. But there are so many other online avenues that can attract customers.
For instance, search engine optimization (SEO) pushes your website to the top of search results. A step further is local SEO!
Below are four basic local SEO tips you should use as a small business owner.
1) Fill Out Your Google Business Profiles:
Most people use Google to find local businesses, so if you don’t have a Google Business Profile, you’re missing out. The good news is, not only is it free to use, but it’s easy to fill out too!
Go to the Google Business Profile page and sign in. Then, either claim your existing business or create a new one.
You’ll then need to fill out the category, business address, contact details, and business hours. The more information, the better, so add photos, information about amenities, etc., if possible.
2) Use Local Keywords:
The goal of SEO is to use relevant keywords your potential customers might search. And local SEO is taking that a step further.
For example, let’s say your prospects might look for “window cleaning,” and your business is located in Los Angeles, CA. So one of the keywords you’d target could be “window cleaning in Los Angeles.”
Make sure to sprinkle these throughout your website’s text and your blog and social media posts. Don’t forget about “invisible” text as well, such as the meta titles and descriptions.
3) Get More Google Reviews:
If you don’t have any, or only a few, then it’s time to get more Google reviews. This shows that your business is trusted so that Google will push it further up on local search ranking results.
Ask your previous customers to leave you reviews on various platforms, so your business has a better online reputation. Encourage them with incentives, like a free small item or 5% off on their next purchase.
4) Work With a Professional:
There’s only so much you can do on your own. The best tip is to work with a professional SEO company, as they’ll know all the latest techniques to keep your website at the top.
That way, not only will you get the best results, but you can also focus on running a business, which is probably your true passion.
Use These Local SEO Tips for Success:
Putting these local SEO tips into play will spell success for your small business. The most important thing is to hire a good SEO company so you can continuously beat out the competition.
Get started on local SEO today and see your business soar! If you need more help with business products and services, then check out the rest of our blog page!