Acer Unveils 540Hz Gaming Monitor to Challenge Competitors.

Acer has revealed an exhilarating new gaming monitor for the Chinese market with a stunning 540Hz refresh rate.

The Acer Nitro XV242F, a 24.1-inch TN Film gaming monitor with FHD resolution and a quick 1ms gray-to-gray response time, is now available from the Chinese store Taobao. This monitor competes with Asus’ 500Hz+ display, the Asus ROG Swift Pro PG248QP, and professional gamers designed it.

According to a third-party listing, the Nitro XV242F and the ROG Swift Pro PG248QP have many similar features. The 400 nits of brightness, 1000:1 contrast ratio, remarkable 99% sRGB and 90% DCI-P3 color gamut coverage, and 10-bit color depth of an AU Optronics display panel are just a few of these features. The Acer monitor labels itself as Nvidia G-Sync compatible instead of featuring an Nvidia G-Sync processor like the Asus model.

Along with Asus, Alienware’s 500Hz refresh rate gaming monitors—the Alienware AW2524H 500Hz and the recently released Alienware AW2524HF—directly compete with the Acer Nitro XV242F. Although the former received excellent marks, earning four out of five stars, the latter provides comparable quality at a lower price.

The secret to success will be intelligent pricing.

The Acer Nitro XV242F’s price approach will be critical in determining its viability.
The price for this product, which may change once it officially launches, is now CNY 4999 (approximately $700 or £550). The Alienware AW2524H 500Hz is priced at $829.99 (about £680/AU$1,236), while the Alienware AW2524HF is priced at $649.99 (roughly £525/AU$1,010). In contrast, the Asus ROG Swift Pro PG248QP has not yet received an official price.

Due to its late entry into the 500Hz display industry, Acer must gain a competitive advantage. Given their comparable specifications, it makes sense to mimic Alienware’s $649.99 price point. Cost-conscious shoppers will likely be drawn to Acer’s faster refresh rate, thereby undercutting the more expensive $829.99 AW2524H model.

This tactical approach would also exert pressure on Asus, which has not yet disclosed the price of its product. Acer’s strategy is simple, and they must take this chance to triumph by using pricing as their primary weapon.

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