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Social Media Image Sizes Cheat Sheet

Social media marketing and advertising is soaring since 2016 and will keep rising as far as we know. The opportunity to present your business to over 1.4 billion daily users is nothing short of a miracle in marketing platforms. Since images dominate the marketing niche and you have one hell of competition to go through, the social media image sizes cheat sheet below might be a gamechanger for you!

Social Media Image Sizes Cheat Sheet


Every social media platform has a pre-determined size of images to be displayed. And a social media cheat sheet keeps the sizes for all platforms in one place. Regardless of the resolution you upload a picture in, it will stretch and fit it to the sizes compatible. And if your image isn’t quite the right fit, you lose your image quality.

Sidenote: Uploading optimized images may boost up your marketing campaign as your content isn’t a cut-out and is easy to read.

The images that you upload play an important part in today’s “Quick-Scroll” community and are effective social media management tools. You make available useful information that is hard to miss out on, even on a quick scroll. So, to reach the maximum potential of your marketing campaign, using optimized images is a necessity!

Not only that, the social media platforms continuously update their image sizes. And that’s why in the social media cheat sheet below, we have provided you with the latest and updated image sizes!

1. Facebook Image Sizes:

facebook-image-size-for-social media cheat sheet

You can upload five types of images to Facebook, Profile-Photo, Business-Profile-Photo, Cover-Photo, Event-Banner, and Shared-Photo/Link. And each Facebook post size has its own resolution requirement. And uploading the right-sized image boosts your Facebook engagement as easily as you can think.

The sizes are as follows:

> Facebook Profile Picture:

Your profile picture a square image that represents you or your brand. Also, it is your profile picture that appears when you post, comment, message, or are searched.

Minimum Pixels: A square image, ideally of 180×180 pixels.

Visibility (Desktop): Will appear as an image of 170×170 pixels.

Visibility (Smartphone): Will appear as 128×128 pixels.

Thumbnail: The photo-thumbnail appears when you comment, post, or message and will be 32×32 pixels.

> Facebook Business-Page Profile Picture:

The profile picture for your Facebook business page is not much different than a regular profile picture. The only difference is that the images are displayed a little differently.

Minimum Pixels: A square image, ideally of 180×180 pixels.

Visibility (Desktop): Will appear as an image of 170×170 pixels.

Visibility (Smartphone): Will appear as 128×128 pixels.

Thumbnail: The photo-thumbnail appears when you comment, post, or message and will be 36×36 pixels.

> Facebook Cover Photo:

The larger image behind your Profile Picture is the Cover Photo for your Facebook profile. Unlike the profile picture that represents you, a cover photo speaks about your brand or yourself.

Minimum Pixels: The minimum size of an image for a Facebook cover photo is 400×150 pixels.

Visibility (Desktop): Your cover photo is displayed at 820×312 through a desktop browser.

Visibility (Smartphone): It is displayed as 640×360 pixels through the smartphone app.

File-Type: Ideally, JPG file formats work fine. But, if you have a logo or text on your cover photo, uploading a PNG file is an excellent choice.

> Event Banner For Facebook:

An event banner sits atop your Event page and attracts more crowd through its visual appeal. Having a well-optimized image as your banner acts as a welcoming site when a user is invited or visits your event page and lays the foundation for a successful Facebook campaign.

Recommended Size: The ideal size for an event banner is 1920×1080 pixels.

Minimum Pixels: An image you upload is automatically reduced to 470×174 pixels.

Displayed On Feed: Your event banner is shown as a 470×174 pixels image in the feed.

> FB Shared Photo/Link:

Another amazing way of sharing content on Facebook is by sharing a photo or sharing a link. Your posts only appear on your friends’ feed depending on the response you get at it. However, it may not get any organic search.

Recommended Size: The ideal size for sharing a photo or a link is 1200×628 pixels.

Square Photo: For a square photo, the image you upload must be 154×154 pixels in the feed and 116×116 on your page.

Rectangular Photo: Any rectangular photo or link that you share should at least be 470×246 in feed and 484×252 on your page.

2. Instagram Image Sizes:

instagram-image-size-for-social media cheat sheet

Instagram is the most popular photo-sharing social network of our generation. It’s an amazing place to share your creative side with. You can upload profile photos, stories, and whatnot.

However, for a visually-oriented platform like Instagram, it is impossible to score your targets with the wrong image sizes. You can enhance your influence and gain a lot of followers by simply making an aesthetic profile. And here’s how you do that!

> Instagram Profile:

Instagram Profile Picture Size: Square image of 110×110 pixels.

Picture Upload: Square image of 1080×1080 pixels.

Picture Thumbnail: Square image of 161×161 pixels.

> Instagram Stories:

Ideal Resolution: The recommended pixels for uploads to your story are 1080×1920.

Recommended Aspect Ratio: A vertical image/video of 9:16.

3. LinkedIn Image Sizes:


LinkedIn is the most professional and work-oriented social media platform we have today. Unlike other social media types, there is minimal advertising and traffic-luring. Instead, most of the operations fall under B2B and as a means of connecting with people in your industry.

Your public profile is the first impression a recruiter or an industry-affiliate gets. Apart from a carefully written bio, visuals play a major role in improving your profile outlook. You can upload images either to your Personal Profile, Company Page, and Life Tab.

Here are the correct sizes for each one of them:

> Personal Profile:

Profile Picture: A square image of 400×400 pixels.

Cover Photo: A rectangular image of 1584×396 pixels.

> Company Page:

Blog Image: Rectangular image of 1350×440 pixels.

Logo Size: Square image of max 400×400 pixels (ideally 300×300).

Cover Photo: Rectangular image of 1128×191 pixels.

Photo Type: You can upload a JPG, PNG, or GIF file.

> Life Tab:

Hero Photo: Rectangular image of 1128×376 pixels.

Custom Module: Rectangular image of 502×282 pixels.

Company Image: Rectangular image of 900×600 pixels.

Photo Type: You can upload either a JPNG, JPG, or GIF.

Pro-Tip: Having an optimized photo on your LinkedIn profile increases your chances of discovery by 14%!

4. Twitter Image Sizes:


Twitter has always been on the more reliable end of social media platforms. You can grow your influence, reach potential clients, and tie strong business bonds with users worldwide, which is one of the many benefits of social media. But to do that, your profile must stand out. And what better way to do that than improving your profile and cover photo?

Like most other social media platforms, your profile picture is your identity, and your cover photo is a branding opportunity. Optimizing these photos and taking care of the images you share in a stream will definitely make your profile prominent and attractive.

Here are the Image sizes recommended for posting on Twitter.

Profile Picture: A square image of 400×400 pixels of a size not more than 2MB.

Cover Photo: A rectangular banner of 1500×1500 pixels of a size not more than 5MB.

In-Stream Photo: A rectangular image of 440×220 pixels.

Shared Photo: A rectangular image of 900×450 pixels.

Image Type: You can upload a JPG, PNG, or GIF file.

Max Uploads: You cannot upload more than fourimages in one go.

Note: If you don’t optimize your images, you may notice the photos to be cropped at the edges when displayed.

5. Pinterest Image Sizes:


When you’re in a reading community like Pinterest, you always have people dropping by to check your profile. Though it may not be a much of a gamechanger as it is with Facebook and Twitter profile photos, it still makes a difference.

You can drive amazing numbers of organic traffic to your blog through Pinterest. And that’s why you need to make sure you give your readers a profile worthy of exploring. So, let’s get into how to optimize your Pinterest profile by adding exciting pictures.

Profile Picture: Square image of 165×165 pixels.

“Pin” Size: Rectangular image of 236×354 (adjustable height) pixels.

Board: Rectangular image of 222×150 pixels.

Picture Type: All files of JPG & PNG are acceptable.

Note: An astounding 83% of users proceed to purchase after reading about a brand on Pinterest!

6. YouTube Image Sizes:

youtube-image-size-for-social media cheat sheet

YouTube has no parallel in video-streaming social media. With over 1 billion monthly views, it is a compelling opportunity for influencers and businesses to expand their markets.

Other than video-streaming, YouTube also requires snippets of images that best define your profile or your channel. With the right resolution, you could be reaching out to a much bigger crowd than you’re probably stuck at.

Cover Photo (Channel): Rectangular image of 2560×1440 pixels.

Icon (Channel): Square image of 800×800 pixels.

> Video Uploads:

Aspect Ratio: You can upload videos of various resolutions to YouTube with a fixed aspect ratio of 16:9. Here are the resolutions of videos that you can upload to YouTube.

4K Video: 3840×2160.

2K Video: 2560×1440

1080p Video: 1920×1080

720p Video: 1280×720

480p Video: 854×480

360p Video: 640×360

240p Video: 426×240

144pVideo: 256×144


Now that you’ve been through the social media image sizes cheat sheet above, be sure to bookmark it for future reference. Enhance your blog’s or page’s quality by uploading images that are just the right size for social platforms!

Kamal Salar
Kamal Salar
Kamal is an SEO strategist with a keen interest in technology. He runs a tech firm that specializes in providing information regarding the latest tech news, of which he sees Social Media and SEO content to completion himself.

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