Every day, a staggering 333.2 billion emails are sent on the web. Yet most of them go unread, left to linger in spam folders, and largely ignored. So, how effective is email marketing in 2022?
When done correctly, it can be extremely effective. Read on as we give four benefits of email marketing you need to know.
1) Collecting Feedback:
Knowing what your customers want and think is essential to business success. When you respond to requests and make improvements, it increases retention. Email marketing is a great platform to harvest this information.
There are numerous ways you can do this with emails. Satisfaction surveys can be sent out to gain Feedback. By checking email KPIs, you can see how many of them are interacting and engaged with the campaign.
Once you have this information, make sure you respond to it. Nothing will be more frustrating to your customers than providing information and seeing their Feedback ignored.
2) Increase Sales:
One of the main benefits of email marketing is the many ways you can increase sales. By sending out details of new products and providing offers, you can increase conversions from those on your email list.
The easiest way to do this is with discounts and special offers. You may have limited times sales, codes, or free shipping as a reward. By looking at a customer’s past buying history, you could send information on related products they may be interested in.
3) Increase Website Traffic:
Quality traffic is vital to the success of your website. Email marketing is a great way to drive traffic back to it. When combined with SEO and social media, you can have a steady stream of regular visitors ready to turn into leads.
If you include social sharing buttons in your email, this news can be spread even further. Soon you will find your brand awareness increasing as people spread your marketing campaigns across the web.
4) For Building Excitement:
When you have a big event coming up, email marketing is a great way to build excitement. Start by segmenting your subscribers into different personas. For example, you may have them split by gender, age group, income, and so forth.
Once you have done this, create an individual campaign for each group. If you are aiming a new car at single males, you may concentrate on the sporty aspects. For older generations, it may concentrate on safety and reliability.
You can also use it to tease upcoming products. A new clothing line may release images of one item by email every week to increase anticipation.
Maximizing the Benefits of Email Marketing:
Knowing the benefits of email marketing and putting them into practice are two different things. Now that you know them, create a long-term plan to build and implement the list. Don’t be afraid to get assistance from third parties.
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